Phone 09 846-7007

640 New North Road, Morningside

Why choose Specs Direct?

Do you feel you were limited for choice where you shopped previously?

Do you feel that you were part of a “production run” on a conveyor belt at the optical chain store and the level of professional advice by the front end staff was lacking?

Are you bored of the same old eyewear shops duplicated at every mall?

Were you bamboozled by the pricing where you shopped previously and perhaps talked into a second pair you did not require or ended up spending more than you intended?

Do you appreciate styling advice and professional expertise when shopping for glasses?

Do you believe in the concept of value for money and open transparent “no surprises” pricing?

Would you like to establish continuity of care and see the same optometrist at each visit?

Would you like to experience the distinct possibility of getting a pair of quality single vision glasses made in a professional laboratory in an hour rather than waiting for days or weeks?

If your answer is yes to any or all of the above, then welcome home to Specs Direct Spectacle Store – you’re in the right place!

Here at the Spectacle Store our clients have made the journey from eyewear being a hassle and pain 
to a real positive. A talking point, something you'll enjoy.

Every day we help clients make that journey and find glasses that make them look good and feel great!

We bring you individual and exclusive eyewear from around the world, combined with unique eyewear style advice with a professional experienced eyewear expert.

Renowned Expertise

Our eyewear specialists not only address the technical side of correcting your vision, we also use our years of experience to make your eyewear work with your personal sense of style.

Our Frame Collections

We travel internationally to discover new frames and styles. From budget to exclusive brands we have a style to suit your individuality. Undoubtedly the largest selection of frames under one roof you’re likely to see.

Personal Service

We take the time to get to know each of our customers so we can bring to life the unique vision you have for your eyewear. You'll see a real, sincere person who is knowledgeable, helpful and passionate about what they do ... and everything is tailored to your needs.


Our customers love us! Read what they have to say below. 

My first pair of glasses were bought here when I was four years old and I have been coming here ever since! Their service and glasses selection is unmatched :)

Sarah S

Rating: * * * * *

Good people doing good work at a fair price in a timely matter they have not let me down in 6 years I have used them

Allan Johnston

Rating: * * * *

I saved a few hundred dollars at Specs Direct as their lenses were significantly cheaper than my Newmarket optometrist. Specs Direct are in Morningside, not far from St Lukes, Auckland. They have free parking. They also have the biggest range of frames in Auckland that I have seen and at great prices (like $250). They are independent and not part of a chain. They have name brands at reasonable prices.

Paul and Charlotte

Rating: * * * * *

Don't take our word for it - come on in and try us out!

Our Eyewear Collections

Well known brands including others not seen elsewhere, form part of our extensive selection.
You’re invited into our showroom where, in a calm relaxed atmosphere our staff will
walk you through the collections we have on offer.

We’ll get to know your fashion sense over a cup of tea or coffee and advise what styles are likely to
compliment your lifestyle and personality. From budget through to high end fashion, we’re sure to have a frame for you.

Spectacles in 1 hour 

Our state of the art digital equipment together with expert craftsmanship ensures that we can
quality assure each pair of spectacles that leaves our in house laboratory.

We stock an extensive range of lenses: hard coated, antireflection coated, thinner lenses
 and tinted sunglass lenses ensuring that in most cases single vision distance or
reading glasses are highly likely to be ready within an hour.

Our Expertise

Donald Klaassen


With over 25 years of experience and qualifications spanning 3 continents, Donald is our principal optometrist and attends to all
our customers. If you would like to establish a relationship of continuity of care with a single optometrist he has a wealth of experience across all age brackets. He has consulted to special
schools, has experience in sports vision, has worked in hospital clinics and has managed and developed large groups of optometrists for multinational corporations.

Grant Gavin

Cert IV Optical Dispensing

Qualified as a dispensing optician with over 20 years experience. Has managed large corporate Optical and Sunglass Outlets. Grant is experienced in lens advice and frame selection.

Gail Klaassen


Gail has been actively involved in the optical industry for 4 years and is often called on for the female touch in advising on frame selection and styling.